Bill Capsalis is a 30-year veteran of the business world and is currently a member of CoLab, which is a strategic consulting firm focused on high growth opportunities for existing brands. He has worked with a billion dollar company and run a start up. Many of Bill’s past experiences have led him to the place of business consultant, public speaker, meeting facilitator, brand builder and a practitioner of sustainable living. He’s a recognized expert in marketing strategy and practice. Bill recognizes that there are great deal of challenges in today’s business world – especially when it comes to marketing … but he is unfazed with those challenges and prefers to accept the challenge and bring classic marketing strategies to bear using today’s modern tactical tools. Bill resides in Boulder Colorado where he strives to live a sustainable lifestyle. He works with small early stage companies on brand definition, channel strategy, financial needs and shows them how to work with advisors. Bill is the president of Naturally Boulder and is a recognized expert in the LOHAS (lifestyle of health and sustainability) industry. He’s a professional speaker with Brooks International Speakers Bureau and is often a keynote speaker at conferences and trade shows. In the past, he has also assisted small start-up companies through his work with the Boulder Innovation Center as the program manager for Natural, Organic and LOHAS companies.