Buddy Ketchner Former President, Sterling-Rice Group Linkedin

Buddy Ketchner

Former President, Sterling-Rice Group

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Buddy Ketchner is the former President and 25-year veteran of the Sterling-Rice Group (SRG).  SRG is a nationally recognized brand-building firm specializing in consumer insights, business strategy, new product innovation, brand positioning, advertising, and design. 

SRG has worked with some of the most sophisticated companies in the world (Pepsi, Kraft, General Mills, Kelloggs, Unilever et al) and many of the best known names in the natural products industry (Annie’s Homegrown, Horizon Organic, Rudi’s Organic, So Delicious et al).

Intensely results driven, SRG has created products or initiated strategies that have generated over $10B in incremental revenue over the last 5 years.  In addition, SRG has been recognized by Advertising Age as a “Best Small Agency” and named one of the “Best Places to Work” by Outside Magazine for the last four years running.

Buddy has expertise across all of the company’s practices and has a special passion for entrepreneurial ventures across a range of industries, including food, beverages, travel, outdoor, technology and health & wellness.