How Apto Re-Defined Customer Relationship Management for CRE Brokers

Apto began as a brokerage team looking for a commercial real estate (CRE)-based CRM platform. Their options were limited: one solution was no longer in business, and the other was buggy and lacked support. There were no offerings that capitalized on cloud-based mobility, and many didn’t offer flexibility for unique business processes. The team settled on Salesforce, which worked as a temporary solution, but the search process made one thing apparent: CRE tech needed a major upgrade.

They started building a better platform. This included a number of, “I-didn't-realize-you-were-missing-in-my-life features that just seemed obvious,” according to Tanner McGraw, APTO CEO. In addition to their excellent CRM platform, Apto is also an award-winning business. Inc. Magazine, Denver Business Journal, and Outside Magazine all named Apto as a Best Place to Work in 2016, which is a testament to their exemplary company culture. Employees at Apto receive flexible time off (including powder days), full benefits, stock options, regular company-provided lunches, and a dog-friendly office environment.

The Blackstone Entrepreneurs Network of Colorado is delighted to work with companies like Apto and will continue to support Apto as it builds a strong brand presence in Colorado. The BEN team is looking forward to seeing what Tanner and his team does to drive measurable growth and performance in 2017 and beyond.

BEN Colorado