CEO Spotlight: Q&A With Bob Paulsen Of PlayerLync

Bob Paulsen, Co-Founder, President & CEO of PlayerLync

Bob Paulsen, Co-Founder, President & CEO of PlayerLync


Bob Paulsen is the Co-Founder, CEO, and President of PlayerLync,  a modern learning software that integrates mobility, digital forms, content distribution, and daily performance management into a single solution that helps operational teams deliver exceptional customer experiences. Mr. Paulsen oversees and manages 60 employees, along with all aspects of the business.

What was the original idea or pain point that inspired you to start your business?

After a successful exit of our last company (which became Vonage Business), my two partners and I were on the lookout for our next adventure. Over a beer at a barbecue, a Denver Broncos operations leader shared that they were about to sign a $100k copier contract for all the changing playbooks, and that players were starting to show up with their new iPads requesting their video coaches to load game film and practice video one at a time. The timing was right for us to create a unique mobile content management solution that gave coaches control over exactly what content was on every player’s iPad with no user interaction, ensuring that every team member had 100% reliable instant access to secure video and current playbooks regardless of internet connectivity.  

What is PlayerLync?

Every day, over 1,000,000 desk-less workers access their PlayerLync app to understand what is expected of them that day (think operational guidance & compliance, checklists & task lists), and how exactly to do their job (eLearning management, video centric how to guides, etc). Customers like Starbucks, Chipotle, Crocs, and Southern Company Gas leverage PlayerLync’s world leading content synchronization technologies to ensure that their front line workforce has current standard operating procedures, video recipe cards,  information about limited time offers, career guidance, and really just about everything they need to do their jobs at their fingertips, which in turn has proven to lower turnover, increase revenue, and improve profits. It’s kind of unreal how this is playing out.  

What aspect of your team or company culture are you most proud of?

Our team has an inherent drive to be the best in everything we do, which goes way beyond revenue. With such powerful and scalable technology, our team thrives in delivering an incredible customer experience that we hear is beyond almost anything that most of our customers have ever come across. We also share a belief that we have a ton of opportunity ahead and we have an absolute blast kicking butt together. MORE LIFE!

What is the most important thing you're working on right now, and how are you making it happen?

We recently closed a $12.5 mm Series B financing with Anschutz Venture Group and Volition Capital, a Boston-based growth equity firm that was an early Ping Identity backer.  With this recent growth investment in hand, we are truly taking the next step as a business that will put us in position to become one of the tech bellwether Colorado companies. We are spending a lot of time focused on growing our team with the right people with support of the right processes and systems, and ensuring that our new team members quickly understand how this business works and their place in it. Clarity of ownership and respect of responsibility are the foundation for empowerment, which ultimately allows the team to advance the business much more quickly than and single leader could reach.

What is the best piece of advice you’ve received as a CEO?

I wish I had a silver bullet here, but instead I have an arsenal of great advice (I’m a student of life for sure). The advice that pops to mind is that you can learn something from everyone and every situation. You can’t control every situation, you can only control the way you react to it...which in the end defines your personality and the way people perceive your ability to deal with challenges and opportunities.

What has been the most meaningful aspect of your engagement with the Blackstone Entrepreneurs Network?

It’s energizing to meet so many wonderful business leaders in our community, and to know that so many people are open to listening, learning, and sharing their experiences for the greater good.

BEN Colorado