John W. Mullins Associate Professor of Management Practice in Marketing and Entrepreneurship, London School of Business

John W. Mullins

Associate Professor of Management Practice in Marketing and Entrepreneurship, London School of Business

John Mullins is an Associate Professor of Management Practice at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth American retailing firms, including two ventures he founded and one he took public. He is a frequent and sought-after speaker and educator for audiences in entrepreneurship and venture capital.

John’s first trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up has become the definitive work on the assessment and shaping of entrepreneurial opportunities and is widely used by investors and entrepreneurs and in university courses worldwide.

His second book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model, co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers, was named to “Best Books of 2009” lists by BusinessWeek and INC Magazine.

John’s newest book, The Customer-Funded Business: Start, Finance or Grow Your Business with Your Customers’ Cash, was named one of five “not-to-be-missed books” for 2014 by Fortune magazine. It challenges the widely held assumption that among an entrepreneur’s first and most important tasks is that of raising investment capital. Its material provides the foundation for his MOOC on Coursera.org, How to Finance and Grow Your Startup – Without VC.

John has done executive education on five continents for a variety of organizations both large and small. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

March 2016