Lloyd Starr Founding Partner, Velocity Plus Linkedin

Lloyd Starr

Founding Partner, Velocity Plus

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Lloyd Starr is the former President and COO of Beatport. He was one of Beatport’s first employees, starting with the company in 2003 before the site launched, as a founding software developer. During his tenure, Beatport raised $12MM in Venture Capital, won the Denver Business Journal’s Fastest Growing Company two consecutive years and multiple other accolades for quality and design.

Before his exit, Starr played a key role in selling Beatport to SFXii for $58.6MM and helping take Beatport public with SFX which raised $800MM. Since exiting Beatport, Lloyd founded Velocity Plus. Velocity Plus enhances proven business operating systems with its proprietary V² FRAMEWORK™ to deliver ROI and scale quickly. Velocity Plus helps companies find and execute against their Vision using proven and/or custom business operating systems (e.g., EOS® Traction™, Objective Key Results (OKRs), Agile Scrum, etc... ). The V² FRAMEWORK™ enhances these systems where they fall short. Starr is also an advisor for several companies including Blackstone Entrepreneurial Network.

Previously, Lloyd held creative developer/product roles at such companies as Factory Design Labs and Spire Media. He currently lives in Denver and is an avid runner and martial artist.