Colorado has a strong heritage in farming and ranching that includes great depth in natural and organic foods, craft beverages, and holistic living products and services. Innovation and determination to succeed have defined Colorado’s natural products industry. Colorado has been identified as a powerhouse in the organic products market with sales estimated at $2.5 billion in organic sales, or approximately 10 percent of the overall U.S. sales of organic products. Colorado has also developed an industry of support for this growing sector. Organizations like Naturally Boulder along with powerhouse companies such as Celestial Seasonings makes Boulder an ideal place to connect people and assist in the growth of various companies in this ever-growing industry.