Pete Sheinbaum  Partner, WorkInProgress   LinkedIn

Pete Sheinbaum

Partner, WorkInProgress


Pete Sheinbaum is a 20-year startup veteran having worked in the ecommerce, software, media, and advertising industries. He currently is a Partner at WorkInProgress (, a Boulder, Colorado based full service advertising agency he founded with six former executives of Crispin Porter + Bogusky.

Prior to WorkInProgress he was the Founder and CEO of LinkSmart, Inc. (sold to VigLink in 2014), and the former CEO of DailyCandy, Inc. (sold to Comcast in 2008). Pete is a TechStars mentor and investor and serves on several boards and advisory committees including, Trigger Media, and He has invested in and currently advises a variety of technology startups including Hotel Tonight, SendGrid,, Fevo, Shopventory, Spex, The Kitchen, and Intense Debate / Automattic.

Awarded a BA in Economics from Colgate University and an MBA from The Anderson School at UCLA, Pete grew up in Westport, CT and currently lives in Boulder, CO with his wife and two children.