Rachael Shayne is a Brand, Marketing, and Culture executive who helps companies drive innovation and growth. She leverages her background running startups, building brands and culture with diverse teams for global companies, and driving innovation at advertising agencies to deliver business growth from a CX perspective.
Most recently, as the CEO of an early-stage marketplace startup, she engineered a strategic acquisition. She has also served as the VP, Global Head of Marketing, Brand, and Culture at Zayo Group where she oversaw the company’s marketing, culture strategy, people operations, and public relations. Throughout her career, she has helped guide some of the world’s leading brands, including Procter & Gamble, Nestlé, Alibaba.com, The North Face, TapInfluence, Colorado Tourism and more.
She is a mentor at Blackstone Entrepreneur’s Network and Greenhouse Scholars, a member of the University of Colorado Women’s Council in addition to serving on the Board of CU’s Leeds School of Business.