From Advisor to Entrepreneur: Welcoming Sam Betancourt to the BEN Signature Program

At BEN Colorado, we’ve always believed that entrepreneurship is a two-way street–sometimes you’re the one offering support, and other times you’re the one receiving it. This month, we had the unique opportunity to see that dynamic come full circle as we welcomed longtime BEN Advisor Sam Betancourt, President of Celebrated Experiences, to the BEN Signature Program.

Sam has been an integral part of the BEN community since 2019, offering her insights and experience to founders across the Denver entrepreneurial ecosystem. Companies like BRIDGE Healthcare Partners, Point Solutions Group, Impulsify, and QuikrStuff have all benefited from her thoughtful advisorship. But this time, the spotlight was on Sam, and the room was filled with ideas, encouragement, and strategic feedback on specific growth challenges.

During her recent BEN Company Session, Sam transported us (figuratively, at least) to some of Europe’s most iconic destinations. As the president of a leading luxury travel company, she offered a rare behind-the-scenes look at how Celebrated Experiences crafts high-touch, unforgettable trips through deep destination knowledge, personalization, and an unwavering commitment to service.

Every story Sam shared carried the same signature qualities that define her business: intentionality, attention to detail, and a deep reverence for human connection. Her passion was palpable, and it sparked a lively, thoughtful conversation around how her company can scale while staying true to the heart of what makes it exceptional.

The BEN Signature Program is designed to support founders navigating complex, often high-stakes moments in their growth journey. Sam’s session was a prime example of what happens when experienced entrepreneurs come together to share perspective, challenge assumptions, and offer real-time solutions. From pricing strategy to marketing to team dynamics, the insights and encouragement reflected the collective wisdom and supportive ethos of the BEN community. 

We’re honored to now support Sam in her next phase of growth. As she continues to build Celebrated Experiences into one of the most trusted names in luxury travel, we’re confident that the wisdom and support of her fellow BEN Advisors will serve as a powerful foundation.