Introducing Joel Morrow of Prana Pets, a New BEN Signature Program Entrepreneur

We are delighted to announce Joel Morrow, CEO of Prana Pets, a leader in holistic pet wellness, has joined the BEN Colorado Signature Program - our flagship year-round experience. Prana Pets is dedicated to enhancing the health and longevity of pets through natural remedies and herbal supplements. Joel and Prana Pets were part of the Denver ScaleUp Network (DenSUN), an early stage founder support program, in 2024, and we’re excited to see them take this next step with BEN Colorado.

The Signature Program experience began with a comprehensive Company Session with the BEN Team and curated BEN Advisors. The discussion centered on holistic pet wellness and strategies for purposeful scaling. Joel's insights sparked meaningful dialogue with our BEN Advisors, who provided strategic guidance to support Prana Pets' growth trajectory.​

Reflecting on the session, Joel shared:

"Team BEN's preparation enabled me to shift to chill mode, relaxed and confident to bring my A game. I came away from our session with new insights, enthusiasm, and clarity. The advice and direction from BEN's advisors provided actionable steps to move me and our business forward."​

We extend our gratitude to the esteemed BEN Advisors who contributed their expertise: Tom Tompkins, Andrew Schremp, Jen Thompson, Jeff Donaldson, Lisa Pedersen, Maris Licis, Drew Lyon, and Carol Ann Bartz.

Prana Pets has experienced remarkable growth, earning a spot on Inc. magazine’s 5000 list of the fastest-growing private companies in the U.S. for two years in a row. Their commitment to providing natural treatments for conditions like Cushing's disease in dogs has resonated with pet owners seeking holistic solutions. ​

We are proud to welcome Joel and Prana Pets back into the BEN Community and look forward to supporting their mission to improve pet health and wellness!