Welcoming Creative Alignments to BEN’s Signature Program

At BEN, we work with founders who are building companies with intention. The leaders we work with care not only about growth, but about how that growth happens and who it impacts along the way. That’s why we’re excited to welcome Creative Alignments into BEN’s Signature Program.

Creative Alignments is a recruiting firm built on a simple but powerful belief: when people feel valued, respected, and aligned with purpose at work, better businesses, and better outcomes, follow. For more than fifteen years, they’ve helped impact-driven companies build teams that reflect their values, preserve capital, and strengthen culture from the inside out.

Their approach to recruiting is thoughtful, human, and refreshingly transparent.

A Different Kind of Recruiting Partner

Creative Alignments operates as a fractional recruiting team, providing experienced recruiting support on a disruptive hourly, time-based model rather than traditional commission structures. This approach removes conflicts of interest, offers flexibility as companies scale, and allows leaders to access recruiting expertise when and where they need it, from early-stage hires to executive roles.

The result is a more collaborative, consultative partnership. One that prioritizes long-term fit, inclusive hiring practices, and thoughtful team design rather than speed alone.

Since 2010, Creative Alignments has helped redefine how recruiting can work for growing companies. Their ground-breaking Time-Based Recruiting® model has supported organizations across consumer packaged goods, technology, climate, and other impact-focused industries,  including companies that have gone on to successful exits totaling more than $2 billion.

But for Creative Alignments, success isn’t measured solely in exits or efficiency. It’s measured in retention, trust, and the quality of the workplaces they help create.

Business as a Force for Good

As a certified B Corp., the heart of Creative Alignments is a deep commitment to using business as a force for good. The majority of their work supports companies that are innovating healthier products, advancing sustainability, promoting social justice, and building inclusive, people-first cultures.

As recruiters who help businesses hire hundreds of employees each year, they recognize the responsibility and opportunity they have to influence how companies think about equity, representation, and belonging. Their work goes beyond filling roles to advising leaders, building diverse candidate pools, and helping organizations make more intentional, informed hiring decisions.

Leadership Rooted in Integrity and Experience

Creative Alignments was founded by Peggy Shell, whose vision continues to shape the company today. Peggy launched Creative Alignments after recognizing a gap in the recruiting industry: fast-growing companies needed a better, more aligned alternative to traditional recruiting models.

By creating the Time-Based Recruiting® approach, Peggy didn’t just solve a business problem, she helped set a new standard.

As a founder, Peggy understands the complexity of scaling a company while staying true to core values. As a parent, leader, and entrepreneur, she brings lived experience to the work of supporting other founders through moments of growth, transition, and decision-making.

Her leadership is grounded in integrity, collaboration, and respect, for clients, candidates, and the Creative Alignments team alike. 

Why the Signature Program Matters at This Stage

BEN’s Signature Program is designed for established entrepreneurs who are entering a new phase of scaling. Over the course of 12 months, founders engage in deep, relationship-driven work alongside trusted advisors to strengthen decision-making, navigate complexity, and build with intention.

For companies like Creative Alignments, this program creates space to step back from day-to-day execution and focus on long-term strategy, leadership growth, and sustainable impact. 

Creative Alignments has already demonstrated what’s possible when recruiting is done with care, transparency, and purpose. As they continue to support impact-driven companies and expand their influence, their participation in BEN’s Signature Program represents a commitment to staying grounded, reflective, and future-focused.

We’re proud to support Peggy and the Creative Alignments team as they continue building great places to work!