Katrina (Kay) Henze is an experienced technology executive helping companies accelerate customer growth and drive revenue. With 22 years of progressive leadership in positions across multiple disciplines at a Fortune 500 industry leader, Kay Henze offers a well rounded skill set spanning end-to-end business operations with profit and loss accountability, consumer and business-to-business sales and marketing strategy development.
Prior to relocating to the Denver Area in 2016 to enjoy the quality of life that Colorado offers and to be close to family, Mrs. Henze was Vice President of Marketing and Sales Operations for the Northeast Area of Verizon. In this role she operated as the Area Chief Marketing Officer (CMO) and drove all aspects of marketing and channel operations for a business unit delivering $25B in revenue. Over four years, she delivered a 17% increase in customer growth through simultaneous focus on customer acquisition and retention, using both classical and digital marketing strategies and also drove the adoption of innovative services specifically designed for smartphone and tablet customers. During her tenure in the Northeast Area, she led the company in revenue and customer loyalty metrics for 16 consecutive quarters.
Mrs. Henze was promoted to the Area CMO role due to her successful career with Verizon Wireless and its predecessor companies which included turnaround scenarios, unprecedented sales and revenue results, pioneering new organizational structures which became company norms, leading acquisitions that included customer and network integrations and building diverse teams that have a strong organization culture.
As a transformational leader, Kay Henze is passionate about working with her team to create a strategic direction that is supported by a set of well-defined tactical actions ultimately delivering the desired results. One example of this transformation was from 2008 through 2011 when as the Regional President of the Houston/Gulf Coast Region, spanning from Houston Texas to the Panhandle of Florida, she changed the culture of the 2,200 employees to be focused on the 2.3M customers. This new customer focus resulted in leading the company in YOY growth at 34% in 2011 and delivering record-breaking revenues at $1.7B.
In addition to the demands of her professional career, Mrs. Henze enjoys being an active member of the business and civic community and has held Board positions with the Houston Technology Center, Greater Houston Partnership and the Houston Area Woman’s Center.
Mrs. Henze, a graduate of King College with a Bachelor of Arts in Business Administration and Management, lives with her husband, a professional pilot and designer, their twin boys, Jack and Harry, and two Labrador Retrievers. As an avid runner and hiker who has completed two marathons and numerous sections of the Appalachian Trail, Kay also enjoys exploring the many recreation paths and trails in the greater Denver / Boulder area.